Middleton Tower Holiday Camp near Morecambe. The Camp itself was established in 1939, but was given a new look for the 1949 season. The whole building was designed to replicate an ocean liner on land. The Camp had a “Sun Ray Room”, several bars, a separate children’s cinema and all the usual holiday camp style entertainment. It rivaled Butlin’s in terms of numbers – being able to accommodate 3,000 visitors in 1949.

Many of the photos shown here belong to Yvonne Trachy and Dave Owen who worked at Middleton Tower for over 30 years. They have kindly given permission for me to add their photos to this collection.
Many more photos and stories about the holiday camp can be found here www.pontinshistory.co.uk  (Middleton Tower “page”) owned by Howard Coakley.